This guide will be removed on April 29, 2022. Please use our new, easier-to-use Toast technical documentation site. All updated content is on the new site.

Configuring Toast Marketing Settings

The Toast Marketing settings page contains information and configuration settings about your marketing audience, contact management, and location-specific branding and communication options.

To access Toast Marketing settings

  1. Access your restaurant location in the Toast administration back-end, and then select Marketing > Email Marketing.

  2. On the top right corner of the Toast Marketing dashboard page, select Settings.

    The Toast Marketing settings page is displayed.

The settings available in the Audience and Location sections are described below.

Audience

This section displays the total number of guests in your email marketing audience. This number includes guests of all locations in your management group.

The Toast channels we use to build your audience section lists the sources of guest information in the Toast POS system that may be used to build your audience.

In the Add and manage contacts section, you can select Manage Contacts to go to the Manage Your Contacts page to upload your own list of guest email addresses, manage subscriptions, and export guest information. See Managing Contacts for more information on uploading email lists.

This section also contains your restaurant's unique sign up web page URL where guests can sign up to receive marketing emails. For more details, see Sources of Guest Information.

Location

This section displays branding and communication settings for the restaurant location you choose in the View settings for drop-down box. If you select the management group in the drop-down box, you can view and configure settings that apply to automated and one-time campaign emails sent on behalf of the management group to guests of all locations. If you select a specific location in the drop-down box, you can view and configure settings that apply to one-time campaign emails sent only to guests of that location.

Important

Updating one or more settings that apply to the management group can stop active automated campaigns. See this section on updating marketing settings for a management group to understand how these changes affect email campaigns.

The following table describes the configuration options you can set for an individual restaurant location or management group. See this section for more information about how the changes you make in the Location section affect the location's email templates.

Configuration settings for a specific restaurant location

Option Description Value

Provide a reply-to address

If a guest responds to a campaign email, their response is sent to this email address.

  • Default value: The email address you configured in the Reply-to Address field during the Toast marketing onboarding process.

  • Custom value: You may add an email address that employees of this restaurant location can manage or access.

Add a sender name

Marketing emails are sent using this sender name.

  • Default value: Your restaurant location's name, auto-populated using the information from the Restaurant Info page.

  • Custom value: You may add a personalized name like "Maya from The Big Fish, Chicago."

Default logo

Unique logo of your restaurant that appears in all email template headers.

  • Default value: Your restaurant location's logo, auto-populated using the Restaurant Logo image on the Restaurant Info page.

  • Custom value: You may upload a custom logo. This logo will only be applied to your restaurant location's one-time campaign email templates.

Default Address

The physical location of your restaurant.

  • Default value: The physical address of your restaurant auto-populated using information from your restaurant location's Restaurant Info page.

  • Custom value: You can make changes to the physical address if required. Note that changing the address on this page will not change the address on the Restaurant Info page. The change will only apply to your location's one-time campaign templates.


The following table describes the configuration options you can set for the management group as a whole. See this section for more information about how the changes you make to the information in the Location section affect your management group's automated and one-time campaigns.

Configuration settings for the management group

Option Description Value

Provide a reply-to address

If a guest responds to a campaign email, their response is sent to this email address.

  • Default value: The email address you configured in the Reply-to Address field during the Toast marketing onboarding process.

  • Custom value: You may add an email address that employees of this restaurant location can manage or access.

Add a sender name

Marketing emails are sent using this sender name.

  • Default value: The Sender Name you configured during the Toast marketing onboarding process.

  • Custom value: You may change this to a different personalized name.

Default logo

Unique logo of your management group that appears in all email template headers.

  • Default value: The logo you configured for your management group during the Toast marketing onboarding process.

  • Custom value: You may upload a different logo that represents your management group.

Default Address

The physical location of your restaurant.

  • Default value: The Default Address you configured during the Toast marketing onboarding process.

  • Custom value: You can make changes to the physical address if required. Note that changing the physical address on this page will not change the address of any of your management group's locations on their Restaurant Info page.