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Toast Loyalty Communications Reference

Each guest participating in your restaurant's Toast loyalty program receives email or text (SMS) messages with information about their loyalty rewards account. The following table provides information about the triggers, frequency, and contents of these communications.

Note

Guests receive either email or text messages depending on the sign up method you configured for your restaurant's Toast loyalty program.

Trigger Type of communication Information shared

Guest signs up for your restaurant's Toast loyalty program.

One-time email or text message.

The email contains:

  • Current rewards points balance.

  • List of recent transactions.

  • Link to guest's rewards account web page.

If you configured your restaurant's Toast loyalty program to offer birthday rewards, the email also includes a link to a web page where the guest can sign up to earn a birthday reward.

The text message contains:

  • Current rewards points balance.

  • Link to guest's rewards account web page.

Guest with an existing rewards account links a credit card with their account.

One-time email or text message.

The email or text message contains:

  • Current rewards points balance.

  • Confirmation that the credit card the guest used to pay their check is now linked to their rewards account.

  • If the guest's rewards account already has one or more linked credit cards, the email or text message contains a link to their rewards account web page where they can verify the newly-added credit card.

Guest with an existing rewards account pays using a linked credit card that they have not yet verified.

Recurring email or text message sent every time the guest pays using an unverified credit card.

The email or text message contains:

  • Current rewards points balance.

  • Link to guest's rewards account web page where they can verify the credit card.

Guest with an existing rewards account links a gift card or physical rewards card with their account.

One-time email or text message.

The email or text message contains:

  • Confirmation that guest's gift card or loyalty card is now linked to their rewards account.

  • Link to access guest's rewards account web page.

Guest with an existing rewards account signs up for another account on a Toast POS device using the same email or phone number.

One-time email or text message.

The email or text message contains:

  • Current rewards points balance.

  • Link to guest's rewards account web page.

Guest with an existing rewards account requests details about their account using your restaurant's unique rewards card lookup web page.

Recurring email or text message sent every time the guest submits a request.

The email or text message contains:

  • Current rewards points balance.

  • Link to guest's rewards account web page.

If your restaurant changes the rewards sign up method, a guest with an existing rewards account signs up for another account using different contact information.

One-time email.

The email contains:

  • Link to merge both rewards accounts.

  • Link to both rewards accounts held by the guest.

Guest merges duplicate rewards accounts.

One-time email.

The email contains:

  • Confirmation that the duplicate rewards accounts have been merged.

  • Link to guest's rewards account web page.