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Understanding Audience Segments for Automated Campaigns

Every automated campaign has a predefined audience segment that determines which of your guests will receive a certain email. For example, the audience segment for the "Miss You" campaign only includes guests who have not visited your restaurant in a certain number of days.

When you activate an automated campaign, it triggers the audience segment calculation. You cannot make changes to an automated campaign's audience segment.

The following table describes the audience segments for automated campaigns that are currently available:

Automated campaign name Segment details

Big Spender

Guests who spend more than the configured threshold currency amount on average over all their visits. You configure the threshold currency amount while activating the campaign. This segment excludes guests who received other automated campaign email from your restaurant in the past 30 days.

Miss You

Guests who have not visited your restaurant in 30 days or more.

Repeat Guest

Guests who have placed a certain number of orders at your restaurant. While setting up the campaign, you configure the number of orders a guest needs to place before they receive an email from this campaign.

This segment excludes guests who received other automated campaign email from your restaurant in the past 30 days even if they place the required number of orders.

Welcome

Guests whose email address you collected in the last 24 hours.

This segment excludes new members of your Toast rewards program as they receive a welcome email with rewards program details.