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Understanding Audience Segments for Automated Campaigns

Every automated campaign is targeted at a predefined audience segment built using the email addresses of guests at all locations in your management group. Each segment has rules that determine which of your guests will receive a certain email. For example, the audience segment for the "Miss You" campaign only includes guests who have not visited any of your restaurant locations in a certain number of days.

When you activate an automated campaign, it triggers the audience segment calculation. You cannot make changes to an automated campaign's audience segment.

The following table describes the audience segments for automated campaigns that are currently available in Toast marketing:

Automated campaign name Segment details

Big Spender

Guests who spend more than the configured threshold currency amount on average over all their visits. You configure the threshold currency amount while activating the campaign. This segment excludes guests who received other automated campaign email from your restaurant in the past 30 days.

Miss You

Guests who have not visited any of your restaurant locations in 30 days or more.

Repeat Guest

Guests who have placed a certain number of orders at your restaurant. While setting up the campaign, you configure the number of orders a guest needs to place before they receive an email from this campaign.

Note

A guest does not need to place the required number of orders at the same restaurant location to be included in this segment. Orders placed at different restaurant locations in your management group will count towards the total number of orders placed by the guest.

This segment excludes guests who received other automated campaign email from your restaurant in the past 30 days even if they place the required number of orders.

Welcome

Guests whose email address you collected in the last 24 hours.

Note

A guest who provided their email address for the first time at one of the locations in your management group will not be considered a new guest during their visit to other locations in the group.

If your management group participates in the Toast rewards program, this segment excludes new members of the rewards program as they receive a welcome email with rewards program details.